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Ubisoft Moving Away From Licensed Games as Avatar Misses Projections

Monday, January 25, 2010 9:07:25 AM Asia/Shanghai

Avatar the game

Expect Ubisoft to focus more on their franchises and less on licensed games like Avatar.

Avatar the movie is making tons of money and breaking all sorts of records. Ubisoft's Avatar the game, on the other hand, is not. In light of the game being projected to sell 2.5 million copies across all platforms -- a figure well below the expected number of somewhere between 3.5 and 5 million copies -- Ubisoft CEO Yves Guillemot revealed to investors recently that Ubisoft will begin focusing more on their franchises rather than spending more on licensed titles like Avatar.

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0 Comments | Posted in News By River Yu

Avatar vs. World of Warcraft

Friday, January 22, 2010 5:10:09 PM Asia/Shanghai

IGN looks at the *ahem* similarities between James Cameron's Avatar and the groundbreaking MMORPG, World of Warcraft! Pandora and Azeroth have a ton in common. Na'vi vs. Night Elves! Hometree vs. World Tree! The Mithril Gloves are off!
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0 Comments | Posted in News By River Yu

Movie Tie-In Games Don't Always Suck

Sunday, January 17, 2010 4:11:01 PM Asia/Shanghai

It used to be lunchboxes and glasses and Happy Meal toys. Now video games are the mandatory cheap marketing tie-in every big-budget summer blockbuster or sappy kid flick needs.
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0 Comments | Posted in News By River Yu

Atari Offering a Lifetime Subscription for Star Trek Online

Sunday, January 17, 2010 9:55:38 AM Asia/Shanghai

$240 gets you a lifetime subscription to Star Trek Online and a playable Borg.

If you find yourself enjoying the Star Trek Online open beta that just recently kicked off, you may want to get in on the lifetime subscription offer that Atari is offering for a limited time. Anyone who pre-orders a copy of STO will be eligible to sign up for either a $240 lifetime subscription or a $120 per year annual subscription. Either way, you'll end up saving money if you plan to play the game long term -- plus, you'll also get some unique bonuses.

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0 Comments | Posted in News By River Yu