First with Dragon Age: Origins and then with Mass Effect 2, Electronic Arts threw in a couple of DLC extras for those who bought the game new. Battlefield: Bad Company 2 makes this a clear trend: EA is using downloadable and unlockable content as a carrot to entice gamers to buy new instead of used.

California developer 2K Games wants to keep gamers submerged in Rapture long after the credits for BioShock 2 have rolled. Today, the company announced its DLC lineup, which will expand both the single-player and multiplayer experiences with "several" downloadable packages.

Mass Effect 2 is experiencing a slight delay in one of its free pieces of DLC today, as BioWare's official forum informs that mercenary Zaeed (pictured), is currently unavailable for the Xbox 360 (via Joystiq). According to the post, the other pieces of DLC should still work, and plans are to have Zaeed ready in next few days.

Microsoft's 2010 line-up will be in full force at this year's invite-only X10 event in San Francisco, promising first looks at Fable III, Halo: Reach and Left 4 Dead 2 DLC. Attendees will also see Final Fantasy XIII, Crackdown 2, Alan Wake, Splinter Cell: Conviction, and the recently revealed Xbox Game Room. The event takes place February 11th.

As we wipe away the solitary tear of sadness from our cheek we can confirm that Criterion does not plan to release anymore downloadable content for its excellent Burnout Paradise. Fair's fair. Coming in via an official tweet made by the developer, the inevitable news reads as follows: