Downloadable content portal rewards new purchasers, and strikes a blow against used market.
BioWare announced the "Cerberus Network" for Mass Effect 2 today, and in doing so made a not-so-subtle shot across the bow of retailers like GameStop. The name isn't actually new; for quite a while listings for the game have mentioned a "Cerberus Network card granting access to bonus content." But it's only today that EA and BioWare took the wraps off of what exactly the Cerberus Network is, and why it's so valuable to their strategy to combat the used game market.
